Back link is a common term in the world of search engine optimization (SEO). It refers to web links that are directed to your website. When a link from page A is directing to a webpage B, that is called a back link. Back links are important in SEO because they actually act as a ’vote’’ for your website or webpage. Why like a vote? This is because it tells search engines that other webpages are finding the content of your page useful to them. As you increase links to your webpage, your Google ranking is increasing. A higher ranking is important because it shows the popularity of your website. Google give more credit popular websites and consider them more relevant when generating result page for queries searched like “Plumber Sydney” or “Plumber Chatwood”.
Links indicate the credibility of your website. When a website redirects to your webpage you build more confidence. It is an indication that your page is relevant and Google will notice this. You therefore need a network to ensure many sites have are directing to your page to increase popularity. Have you thought of popularity contest? In a popularity contest, a vote from someone popular is much more worth than a dozenof votes from unknown person. You need to implement this to build your rank on SEO. Use popular websites to bring more votes of confidence to your site. However you need to know that if a page is linking to more than one site, the value of the link is divided. Therefore, a link for you from a webpage that is linking other several sites has no much value but more from a Facebook page well marketed.
Concept of back link anchor
When a link includes a keyword into the hyperlink text it is called a quality anchor text. Google and other search engines uses anchor text as a strong link signal for ranking websites like Elite Shower Repair for “fixing leaking shower“. When a link is directing to a web page that has the right keywords or phrases, this page is most likely going to get a very good ranking for those words. Have a look at this example; on some sites, when they want to direct you to a particular site they only indicate ’click here’’. They user does not explain where the link is leading to. Good users always tell you ’ download our free pdf here now’’. With the later the users are aware that the link is directing them to download a pdf. The right digital marketing agency will help you to get more quality backlinks.
During query searches, search engines priorities a website depending on the keyword and the keywords variables from weight loss pills to snoring mouth guard. They consider the number of quality backlinks to that site. If the inbound links to your page come from other sites, and those sites have the content similar to those of your page, search engine consider your site less relevant. If the site with inbound links lack relevant content, your site is considered relevant. You therefore need to understand the keywords used when getting back links from other websites.
In conclusion, developing high quality back links is crucial in increasing your Google ranking which leads to search engines optimization. Back links should be among your first priorities in your SEO endeavors.